Hollow Circuit
A design sprint aimed at positioning Hollow Circuit as the next big racing game studio
Hollow Circuit is a fictional racing game studio created as a concept project to showcase what a strong, cohesive online presence can do for a game developer in a competitive genre. With an emphasis on high-octane energy and sleek futuristic visuals, the site is designed to feel like a living extension of the games themselves — fast, bold, and built for fans who want to dive deeper into the world of racing.
From the start, I leaned into a dark, atmospheric aesthetic paired with bright accent colors and kinetic UI elements to evoke the thrill of futuristic racing. But beyond visuals, I focused on crafting a minimalistic structure — stripping back clutter to let the content breathe. This choice wasn’t just stylistic; it was intentional.
A fast-paced genre deserves a fast-feeling site. Clean layouts, quick transitions, and lightweight design elements help the site feel smooth and agile, reflecting the same sensation of speed that defines Hollow Circuit’s games. The minimalism also helps visitors focus on what matters: the games, the studio’s voice, and the community.
Everything — from the streamlined visual hierarchy to the fast-loading pages — was designed to create an immersive but frictionless experience. The site isn't just a showcase; it's a digital pit stop built for fans, potential partners, and press. It represents what’s possible when a website feels like an extension of the game itself — sleek, bold, and built to move.
The landing page:
• Captures the spirit of futuristic racing through sleek design, dynamic visuals, and bold branding.
• Delivers a seamless user experience that’s fast, responsive, and reflects the studio’s high-speed ethos.
• Establishes Hollow Circuit as a credible, stylised game studio with space for community, press, and future growth.
I provided:
• Full UI/UX design for a custom-built studio website.
• Designed a modular layout system that allows easy expansion for future titles, updates, or campaigns.
• Created immersive sections for lore, trailers, and community engagement — all styled to feel cohesive and fast-paced.
• A high-fidelity concept showcasing how studios can use thoughtful design to attract players, partners, and publishers.