fundtable
This project involved redesigning and building a sleek, minimal, dark theme website for Fundtable.
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things_i_did
web design, webflow development,
prototyping, wireframing, project managing, 3D assets
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learnings
01
GSAP text animations
02
Implementation of 3D elements into the web layout
© 2025
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the_problem
The existing firm’s website lacked real effort and care and it acted more of a digital placeholder rather than a website representing the company making it harder to instill confidence in potential investors. The outdated design, unclear navigation, and slow performance didn’t reflect the sophistication or credibility of the firm’s brand.
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my_process
step_1
discovery_and_audit
Reviewed the current site, user journeys, and brand materials to identify gaps and opportunities.
step_2
content_strategy
Organised messaging to highlight investment philosophy, marketing performance, and sector expertise.
step_3
design_and_prototyping
Created a clean, elegant interface with typography, color, and imagery that convey professionalism and trust.
step_4
development_and_optimisation
Built a responsive, fast-loading website optimised for investor accessibility across devices.
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the_solution
the_goal
Create a modern, high-credibility online presence that builds investor trust, communicates the firm’s private sector expertise, and makes it easy for potential partners to learn about the valuable connections that Fundtable can provide.
01
stronger_brand_credibility
A refined visual identity and professional design that better reflects the firm’s expertise and market positioning.
02
improved_client_experience
Streamlined navigation and content structure make it easier for visitors to find relevant information quickly.
03
higher_engagement
Increased time-on-site and interaction with key pages, encouraging deeper exploration of the firm’s track record and philosophy.
thank you for checking out my project!