I began with a comprehensive audit of the existing site, user journeys, and brand messaging to pinpoint key gaps. With clarity from this audit, I developed a streamlined content strategy that foregrounded Fundtable’s investment philosophy, sector expertise, and marketing strengths. That laid the groundwork for a sleek, minimal, dark-themed interface that communicates professionalism and trust.

Once the design was locked, I built a fast, responsive Webflow site that performs reliably on any device and sets a strong foundation for future growth.

I opted for a dark palette and refined typography to reinforce the brand’s authority and deliver visual consistency across pages. The interface minimizes friction, the navigation is clear and content hierarchy highlights what matters, guiding users intuitively through the site. Performance was a priority, so I optimized images, streamlined assets, and ensured responsive functionality so investor-focused audiences can engage without delay or distraction.

Every stylistic and technical choice was aimed at instilling confidence and encouraging deeper interaction with the content.