Hollow Circuit
Web designer
(Info)
Hollow Circuit is a conceptual video game studio specializing in high-speed racing titles. The challenge was to define a digital identity that captured the energy of motorsport culture while presenting the studio as credible, ambitious, and forward-thinking. With no pre-existing branding or audience, the goal was to position Hollow Circuit as a bold entrant in the gaming space, standing apart from the crowded indie
(My solution)
I shaped a brand story around speed, precision, and immersion, values that align naturally with racing games. The website served as the foundation, presenting Hollow Circuit’s unique voice while leaving space for future announcements and launches. I built a modular layout that could scale with the studio, creating a design that feels adaptable and polished.
The result is a platform that signals ambition and positions Hollow Circuit as a serious contender in the racing game space.
Positioning Hollow Circuit as a racing game studio that feels as fast and dynamic as the worlds it creates.
(The design choices behind it)
The visual direction used bold typography, round angles, and a clean-cut palette to echo the adrenaline of motorsport culture. Content was organized for clarity, introducing the studio, its ethos, and its projects in a way that builds excitement without overwhelming the visitor.
Each design choice balanced the thrill of racing with the credibility needed to attract players and potential partners.
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