I approached the project by completely rethinking NutmegLTD’s digital presence with a focus on both brand alignment and user experience. I introduced a refreshed visual identity with refined typography, a balanced colour palette, and a modular layout system that could grow with the brand. The structure of the website was rebuilt to make navigation more intuitive and the overall content hierarchy easier to digest, ensuring visitors could quickly find what they needed.

Behind the scenes, I optimized every element for speed and responsiveness by reducing page weight, streamlining assets, and building a scalable Webflow system that performs consistently across all devices. This combination of visual clarity and technical efficiency gave NutmegLTD a platform that not only represents their future direction but also respects their established legacy.

The design direction centered on delivering a clean and modern aesthetic that reflects NutmegLTD’s evolving identity while maintaining an approachable feel. Typography was selected to create both impact and readability, paired with a colour palette that balanced energy with professionalism. The navigation system was rebuilt with simplicity in mind, reducing friction in the user journey and guiding visitors towards the most relevant information.

On the technical side, I focused heavily on performance by compressing imagery, tidying up unnecessary scripts, and applying responsive techniques to ensure fluid experiences across mobile, tablet, and desktop. Every design choice was made to strike a balance between personality and clarity, creating a site that feels vibrant but never overwhelming, and ultimately positioning NutmegLTD for stronger engagement in their new market.